Persevere Roofing Pros
Dominating local search and generating consistent, quality roofing leads
Project Overview
Persevere Roofing Pros is a professional roofing contractor with excellent service quality but limited online visibility in their local market. They recognized the opportunity to leverage digital marketing to generate more qualified leads and grow their business. Their challenge: standing out in a competitive market and consistently filling their project pipeline.
The Challenge
- Heavy reliance on referrals and word-of-mouth with inconsistent lead flow
- Not appearing in local search results for roofing services
- Basic website design that didn't inspire confidence in potential customers
- Unable to capture and track potential customer inquiries effectively
Our Solution
1 Local Service Ads (LSA)
Set up Google Local Service Ads prominently displaying their verified roofing services and customer reviews to dominate local search results.
2 Professional Website
Designed a modern, professional website showcasing their work with before/after galleries, customer testimonials, and easy quote request forms.
3 Google Ads Management
Launched highly-targeted Google Ads campaigns focused on local roofing keywords to capture homeowners actively searching for services.
4 Lead Tracking System
Implemented comprehensive lead tracking and follow-up systems to ensure no prospect falls through the cracks.
Google Local Service Ads
Prominence in local search results for roofing services
Professional Website
Portfolio gallery and quote request forms
Google Ads Management
Targeted local keyword campaigns
Lead Tracking System
Comprehensive lead management and follow-up
Our Approach
Lead Quality
We focus on generating high-quality leads from homeowners actively searching for roofing services in your market area.
Local Dominance
Our strategy positions your company prominently in local search results and Google Local Service Ads where customers are looking.
Scalable Systems
We build lead tracking and management systems that help you systematically capture and nurture opportunities.
Ongoing Optimization
Continuous campaign monitoring and optimization ensures your investment is working hard to bring quality leads to your door.
Key Lessons
Local Services Ads Are Powerful
For service-based businesses, Google LSAs are one of the highest-converting channels, with customers actively looking for immediate solutions.
Website Design Builds Trust
A professional website with portfolio imagery and testimonials is essential for converting leads into paying customers, especially for home services.
Scaling Is Possible
Service businesses often think they can't scale because their capacity is limited. Strategic marketing lets you choose which leads to pursue, improving profitability.